Hormesis picks up a big name!
Big news from Hormesis Paintball!
Famous for making big moves on the field, Hormesis founders Oliver Lang and Alex Fraige have made a big industry move.
On Monday, October 24th Oliver Lang announced a new team member: Mikko Huttunen
Mikko is a paintball legend. If you don’t know Mikko’s background, he was a farm boy from Helsinki, Finland that made it on to the Russian Legion in 2004. In 2005, he joined the Los Angeles Ironmen while working for Dye in promotions and brand recognition.
When he moved on from Dye in 2014 he had climbed the ladder to Vice President. After that, Mikko started his own sunglasses company, and brought Ovan Eyewear to the market. In 2017 he joined Push Paintball and played a key role in helping Bryon Benini with the brand recognition. A lot of what you see online as far as the website, social media, photos and videos are done by Mikko.
So, Mikko has a lot of interesting skill sets to bring to Hormesis. Was he brought on for brand recognition, promotions, or to help them expand their product line? More than likely all of the above. I mean, why buy a swiss army knife and only use one blade? Right?
Now, although this was just announced, you could find an @hormesis tag on Mikko’s instagram long before it was announced. Since Mikko joined, Hormesis has released 2 products uncharacteristic of their current product line: a tournament level pant and a glove. In addition, we’ve seen some new photos and videos that carry the “Mikko flair”.
The tournament pants and gloves are an interesting departure from their current MO. The very method in which their previous products were produced made it impossible for “everyone” to get their hands on Hormesis gear. Their tournament pants and gloves are different. You might ask, could this be some foreshadowing that Hormesis intends to make a full product line? The House of The Dragon has ruled the field for decades, and success is transferable. The paintball industry may have a new leader very soon.
In addition to the fact that Oliver & Alex are bonafide paintball legends, scarcity and exclusivity have helped drive the demand of their products to date. That being said, just because the new products CAN be mass produced, does not mean that they WILL be mass produced. Will they continue with the exclusivity model, or will we see Hormesis available to the masses?
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