Hormesis picks up a big name!

Hormesis picks up a big name!

Big news from Hormesis Paintball!

Famous for making big moves on the field, Hormesis founders Oliver Lang and Alex Fraige have made a big industry move.

On Monday, October 24th Oliver Lang announced a new team member: Mikko Huttunen

Mikko is a paintball legend. If you don’t know Mikko’s background, he was a farm boy from Helsinki, Finland that made it on to the Russian Legion in 2004. In 2005, he joined the Los Angeles Ironmen while working for Dye in promotions and brand recognition. 

When he moved on from Dye in 2014 he had climbed the ladder to Vice President. After that, Mikko started his own sunglasses company, and brought Ovan Eyewear to the market. In 2017 he joined Push Paintball and played a key role in helping Bryon Benini with the brand recognition. A lot of what you see online as far as the website, social media, photos and videos are done by Mikko.

So, Mikko has a lot of interesting skill sets to bring to Hormesis. Was he brought on for brand recognition, promotions, or to help them expand their product line? More than likely all of the above. I mean, why buy a swiss army knife and only use one blade? Right?

Now, although this was just announced, you could find an @hormesis tag on Mikko’s instagram long before it was announced. Since Mikko joined, Hormesis has released 2 products uncharacteristic of their current product line: a tournament level pant and a glove. In addition, we’ve seen some new photos and videos that carry the “Mikko flair”.

The tournament pants and gloves are an interesting departure from their current MO. The very method in which their previous products were produced made it impossible for “everyone” to get their hands on Hormesis gear. Their tournament pants and gloves are different. You might ask, could this be some foreshadowing that Hormesis intends to make a full product line? The House of The Dragon has ruled the field for decades, and success is transferable. The paintball industry may have a new leader very soon.

In addition to the fact that Oliver & Alex are bonafide paintball legends, scarcity and exclusivity have helped drive the demand of their products to date. That being said, just because the new products CAN be mass produced, does not mean that they WILL be mass produced. Will they continue with the exclusivity model, or will we see Hormesis available to the masses?


Shop the Paintball Nerd Store

1 comment

  • Eric Jones

    Hi, Eric here with a quick thought about your website paintballnerd.com…

    I’m on the internet a lot and I look at a lot of business websites.

    Like yours, many of them have great content.

    But all too often, they come up short when it comes to engaging and connecting with anyone who visits.

    I get it – it’s hard. Studies show 7 out of 10 people who land on a site, abandon it in moments without leaving even a trace. You got the eyeball, but nothing else.

    Here’s a solution for you…

    Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. You’ll know immediately they’re interested and you can call them directly to talk with them literally while they’re still on the web looking at your site.

    CLICK HERE http://boostleadgeneration.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.

    It could be huge for your business – and because you’ve got that phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation – immediately… and contacting someone in that 5 minute window is 100 times more powerful than reaching out 30 minutes or more later.

    Plus, with text messaging you can follow up later with new offers, content links, even just follow up notes to keep the conversation going.

    Everything I’ve just described is extremely simple to implement, cost-effective, and profitable.

    CLICK HERE http://boostleadgeneration.com to discover what Talk With Web Visitor can do for your business.

    You could be converting up to 100X more eyeballs into leads today!

    PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
    You have customers waiting to talk with you right now… don’t keep them waiting.
    CLICK HERE http://boostleadgeneration.com to try Talk With Web Visitor now.

    If you’d like to unsubscribe click here http://boostleadgeneration.com/unsubscribe.aspx?d=paintballnerd.com

Leave a comment

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.